BoraBora Jewelry is proud of its long history in the Chinese freshwater pearl industry. As pearl farm owners, BoraBora's founders began their foray into freshwater pearls in China in the year of 1979, when processing technology was, at best, rudimentary. In 1992, after the Chinese freshwater pearl industry was deregulated, more growth, more competition, and lower prices followed. In less than 30 years, the freshwater pearl industry had matured tremendously; it had certainly come a long way since BoraBora's owner first dove for pearls at his father's farm at the tender age of 12.
Reputation for Innovation
Because freshwater pearls enjoy higher production than their South Sea counterparts, and the quality (and color) of freshwater pearls is more variable, BoraBora began thinking outside of the traditional pearl box. After first developing an innovative low-temperature bleaching process for freshwater pearls, the company created a pearl color-enhancement method that would result in a spectrum of color choices for the jewelry industry.
Cutting Edge Technology
In the ensuing years, BoraBora's principals worked hard to develop a technology to create a more color-stable dyeing process, and in the early 2000's the hard work bore fruit. BoraBora became known as the leader in pearl dyeing technology, and as a result sought to expand its horizons by marrying enhanced colored pearls with sterling silver and natural gemstones into an affordable, yet fashionable, line of fashion pearl jewelry affordable to everyone.
Expanding the Pearl Marketplace
While, prior to the 20th century, genuine pearls were the domain of the ruling class. With the advent of culturing in the late 19th century, the availability of pearls increased. Now, with freshwater pearls' growing popularity (and versatility), genuine cultured pearls are even more affordable, and available in a wider variety of colors, shapes and sizes.
Paired with colored gemstones, BoraBora's pearls have found a natural complement. In fact, as BoraBora enters its second generation in the industry, its mission is to make colored pearl jewelry as much a part of a woman's wardrobe as an a-line skirt or patent leather pumps. Fashion fresh, elegant, and above all, timeless.
BoraBora Jewelry---creating beautiful freshwater pearl jewelry pieces for every woman.
---Ensuring that each design will be a limited edition so that each one retains its "fashion fresh" identity.
---Making sure that our IPEARL brand is synonymous with beautiful freshwater pearl jewelry for every occasion that every woman can afford.